Forbes seems to claim that the future of Facebook may not be as bright as commonly expected. Apparently, Facebook has millions of fake users and fake pages which artificially bump up the alleged number of the network’s total users. With that being said, the May’s loss of 6 million users in the U.S. should not be a surprise. On our side, we would also add that Facebook is becoming cluttered with lots of noise now being posted on individual accounts and through fan pages. Something that the social media addicts complained about in reference to Twitter, has now become a daunting reality for Facebook. That new reality could be responsible for a drop in corporate fan pages’ exposure to the users and overall readership, what in return forces them to publish more frequently and therefore create more noise. A vicious circle it seems.
Forbes explains:
“Many Facebook users create more than one page to separate their friends from their professional connections (and most likely to prevent any embarrassing moments from going public). Some users also create individual pages for their pets, children, or alter-egos. Thus, it is wholly possible that the number of real Facebook users is several million less than the current estimate.”
