WSJ: “General Motors Co. plans to stop advertising on Facebook after the auto maker’s executives determined their paid ads had little impact on consumers’ car purchases, people familiar with the matter said.” Link
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on May 15th, 2012
 digital business, Facebook, General Motors, internet, online marketing, social media, social media marketing
DailyDealMedia: “Almost all companies that profit from marketing to consumers have to debate between the relative values of customer retention and acquisition. Depending on various circumstances such as the social, economic, and personal behavior of consumers, companies have to decide on the right balance between the two. Groupon has now determined that it is . . . → Read More: The Washington Post: “Businesses that can afford an advertising agency tend to be skeptical about the value coupon sites can offer their brands. Area advertising executives say they pitch the sites as another channel to reach customers, but so far clients are not biting.” Link on September 16th, 2011
digital business, Facebook, marketing, social media, social media marketing
Follow @NewMediaBlogg
More and more companies are complaining how Facebook is becoming a waste of money for them because the social network is not delivering expected marketing results. Skyttle Friends, a company providing Facebook analytics, published a survey showing how regular Facebook users interact with the largest fan pages on the network. As much as 99% . . . → Read More: Forbes: “Print media continues to suffer from declining advertising trends, putting pressure on digital platforms to pick up the slack. According to a recent note by UBS, print ad growth came in at negative 8.9%, below estimates of a 7.7% decline, to the benefit of other media segments which will receive funds flowing out . . . → Read More: Christian Science Monitor: “Musicians Taylor Swift and Kanye West have millions of Facebook fans and Twitter followers. But there’s a difference between their abilities to get people to buy something or believe in something, just as there’s a difference between JetBlue’s social media strategy versus that of US Airways. I call it the new ROI – return on influence. And the new ROI can affect . . . → Read More: on September 9th, 2011
daily deals, digital business, marketing, social media, social media marketing
News release: “By combining the social and mobile sharing capabilities of Fanminder with the Daily Deal expertise of Monster Offers, the new loyalty program will allow small businesses to easily create and publish enticing Everyday Promotions™ that are more profitable and more utilized by merchants. Built-in social sharing capabilities will send offers to a . . . → Read More: Social Media Today: “According to a recent study by DDB Worldwide and Opinionway Research (as reported by Ad Age), 84% of a typical brand’s Facebook fans are existing customers. The implied meaning is that Facebook, while an incredibly effective customer retention and engagement tool, is much less of a customer acquisition tool than most brands have thought.” . . . → Read More: |
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